When one of Western New York’s oldest signage fabricators asks for your help to enhance their brand and website, you know that balancing history with innovation will be critical. Founded in 1953, Santoro Signs has designed, fabricated and installed high-quality signage for hundreds of local businesses and organizations across Buffalo and the surrounding suburbs. Emphasizing their dedication to delivering superior craftsmanship and service, we knew that Santoro Signs needed a responsive website to showcase their portfolio and fabrication process. The final product is a website with full-bleed imagery and video clips, targeted key messaging, and a structured user journey that attracts and engages potential clients.