Travel the World in One Bite
Focusing on the global feel of the brand, our design team was inspired to use patterns and colors from each featured region around the world, highlighting cultural expressions and cityscapes. The Jeca logo is a simple and contemporary approach to display how less is more in order to maintain a healthy lifestyle. The fragmented letters within the logo express the importance of less ingredients and how certain things can be taken out of typical cookies and bars to make them healthier. In developing the packaging for the project, we were required to stay within certain parameters to create the type of experience the client was looking for. They wanted to showcase the cookies and bars in a clear wrap, which led to us developing a unique wrap around label that included an extension of the cookie as part of the design.
Insight created the necessary strategic tools for Jeca Energy Bars and Cookies to engage their audiences in the marketplace.