There are countless ways to spend a summer day in Niagara County. From exploring museums to biking along the canal, from exploring the Falls to witnessing exhibits at Artpark, there’s truly something for the entire family. Discover Niagara Shuttle, an initiative of the Niagara Falls National Heritage Area, offers free rides to stops across Niagara Falls, Youngstown, Lewiston, and now Lockport to help tourists and locals alike explore the wonders in our backyard. Looking for a way to boost ridership, Discover Niagara Shuttle came to Insight for marketing and communications support. We worked with the Shuttle to advertise their new Lockport route, working to plan a press conference that drew regional media outlets and politicians from Erie and Niagara counties. In addition, we started a weekly newsletter, called “Jump on Board,” which shares featured destinations, unique stories from the Shuttle and the region, and highlights the routes. Now, there is awareness of the Shuttle and everything it does for the community, boosting tourism that supports local businesses and draws attention to all of the exciting opportunities that lie within our community.