As an all-volunteer program, the Buffalo Police Explorers is a mentorship experience that allows law enforcement professionals to mentor local youth not only on the ins and outs of the industry, but on overall leadership skills as well. Their leadership came to Insight seeking a marketing partner who could help create a variety of advertising materials for the program. Our team crafted collateral such as invitations, thank you letters, as well as an end-of-program summary newsletter that was shared with the families of all of the participants. We also worked with the organization on making essential updates to their website. Overall, the goal was to create materials that will draw even more youth as well as leadership volunteers to the program, and increase awareness of the program and its mission in the community.